Categorized | All, Tips

Don’t assume anything

by Kevin Stirtz

thermometer

Here is your Daily Dose of Amazing Service:

Don’t assume anything

And here are some additional thoughts on this topic…

As we help our customers it’s easy to fall into the trap of assuming we know what they want. It’s even easier, if we have a good relationship with them. But when we assume, we’re not always right. And this can inconvenience our customers more than it helps them.

Recently I had my car in to the dealer for some routine maintenance. The people there are very helpful. And they’re serious about cars (which I like). While they serviced my car, they changed the temperature indicator (the one that displays outside or inside temperature). It had been on Celsius. They changed it to Fahrenheit.

Their intentions for doing this were good. They were trying to be helpful. They assumed it was incorrectly set on Celsius. (Because in the USA we typically use the Fahrenheit temperature scale.) But they were wrong. I wanted it on Celsius. If they had asked I would have said “keep it on Celsius”.

It’s not a big deal. But it is an inconvenience because now I have to figure out how to change it back to Fahrenheit.

This happens all the time. It’s so common we often miss it.

It might be a server automatically putting a lemon in your beverage. It could be a retail employee suggesting a product without asking what you want. It may be a customer support person transferring you to the wrong department because they didn’t get enough information about your issue.

If this happens enough it can reduce the quality of the customer’s experience. Then it’s more likely they’ll go to the competition. But it doesn’t have to happen. Serve your customers better by refusing to make assumptions.

For the next week, as you are a customer, look for assumptions people make about what you want or how to serve you. How often does this happen to you? And how do you feel about it when it does?

Other articles you might like:

Looking for customer service training?: Customer Service Training 101

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading ... Loading ...

Tags: , , , ,

This article was written by:

Kevin Stirtz - who has written 550 posts on AmazingServiceGuy.com.

Kevin Stirtz is the Amazing Service Guy, a speaker and trainer who helps organizations of all kinds deliver Amazing Customer Service. His recent book: "More Loyal Customers" has won 5 star reviews at Amazon.com. Kevin lives in the Twin Cities (Minneapolis & St. Paul). More at: author's website.

Contact the author

Leave a Reply

Service Recovery

Social Media helps Dave Carroll tell his customer service story

In 2009, Dave Carroll (a professional musician from Nova Scotia, Canada) engaged a massive worldwide audience to share his customer service story about United Airlines. Using YouTube.com to deliver his message, he wrote and performed a song that has made an impact.  Some people estimate 100 million people saw his video.

You see, United Airline broke his $3500 guitar then rejected his request that they pay for it. But after his video went viral United changed their corporate mind and offered to reimburse him.  (You can see the video below.)

Technology

When Customers Tweet – Do You Listen?

When customers are having problems they want your company to help. When they can’t get help in person or by phone, they turn to their computers. Many reach out to social media sites like twitter to get a company’s attention.

Something you might not know about your customers is this: Their perception of you is damaged when you don’t respond to their tweets.

Feedback

Burger King learns lesson about customer loyalty

A recent article about Burger King points to a weakness in what seemed like a profitable marketing strategy.  It reveals lower earnings by the company at a time when many of their so-called “Super Customers” are leaving them. According to the article, BK has focused much of their marketing on customer 18 to 34 years old. And their marketing strategy has been to focus on entertaining and even irreverent (some say offensive) ads.

Free Customer Service Tips

Create an Amazing Service Brand

Now you can improve customer service and save money.

Our new Trainer's Toolkit enables you to conduct a professional customer service seminar in your organization at a fraction of the cost of hiring a professional trainer. Click here to learn more.

Supervision & Leadership Course

Service Software

Fun Stuff

Archives

Monthly

February 2010
S M T W T F S
« Jan    
 123456
78910111213
14151617181920
21222324252627
28  

Products

Login