An apology can deliver better customer service

by Kevin Stirtz on August 20, 2009 · 2 comments

in Customer Service Complaints

Here is your Daily Dose of Amazing Service:

Apologize if the customer feels you or your company let them down.

And here are some additional thoughts on this topic…

An apology is a bridge-builder. It can mend a broken relationship faster than anything else. And it shows the customer you are willing to take responsibility for helping them get what they want.

When you apologize, you’re not necessarily taking blame for causing the problem. But you are taking responsibility for resolving it. A sincere apology can turn angry customers into loyal customers. And, it’s easy to do!

Think of the last time you were a customer and you had a complaint. Did the person helping you apologize? If so, did it help resolve the situation? If not, do you feel they should have?

{ 2 comments… read them below or add one }

Glenn August 20, 2009 at 9:19 am

“When you’re wrong, admit it quickly and emphatically.”–Dale Carnegie. I believe that applies to your organization as well as you.

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Kevin Stirtz August 23, 2009 at 8:15 am

It sure does Glenn! Thanks for writing!

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