Part of serving your customers well is giving them a positive and memorable experience. In fact that’s the formula for “wowing!” them. When you do this they have fun, they remember you (and your company) and they say good things about you to others.
Here’s an entertaining example of how Southwest Airlines wows their customers.
There are s couple things I really like about this:
1. The employee is truly enjoying his job and his customers. For him work is NOT a four-letter word.
2. He engages his customers and they enjoy it.
3. He gave them a break from the usual (boring, stressful) airplane boarding experience.
4. The customers applauded! How often do customers applaud an employee? (I’ve flown plenty and I’ve only seen it happen once on an airplane. I can’t remember the last time it happened anywhere else.)
How could you have fun with your customers and offer them a positive and memorable experience every time?
I’m not suggesting you sing or rap to your customers. But there are things you could do differently than you are now. If you’re not sure, gather your co-workers and have a brainstorming session. Unleash your creative powers. Then put some new ideas to work.