In the world of customer service, the concept of going the extra mile is well known and well worn. But what it’s NOT is well practiced. If it were, I’d be selling shoes at Zappos rather than writing and speaking about how to improve customer service. Sadly, the art of the extra mile is a lost one.
That’s why I love this video. It uses humor to show us what’s missing in too many customer experiences. It shows us what going the extra mile might mean.
Watch it and ask yourself, what could I do today to give my customers a similar experience? Then go for it!
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