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Here’s a Great Way to Communicate with a Difficult Customer

by Kevin Stirtz

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Here’s a Great Way to Communicate with a Difficult Customer

While traversing the Web recently I found a site I’ll be visiting again frequently.  It’s called Not Always Right.  It’s full of funny customer service examples as told by the employees.  Most of them involve challenging (and often unintentionally funny) customers.

Here’s one I especially like:

Customer: “Excuse me, do you sell baked chicken here?”
Employee: “Sorry ma’am, this is a bakery. There is a deli a block down the road.”
Customer: “Exactly, this is a bakery. You should have the baked chicken I need.”
Employee: “No, we sell baked goods here, like bread and cake. The deli is just a block away down [street].”
Customer: “You sell BAKED goods at the BAKERY and I want BAKED chicken.”
Employee: *tries something different* “Umm… we’re sold out.”
Customer: “Oh. Well, I guess I’ll go to the deli down the road then.”

I like this because the employee figured out exactly how to connect with this customer:  Step into the customer’s world.

Too often we expect the customer to see things from our perspective. We want them to come over to our side of the fence.  And why not? Life’s easier when others cater to our needs, right?

But we’re here to serve our customers the best way we can. That means we go to their side of the fence. We use their language and we try to see the world from their point of view (even if it is silly).  And when we do this, it works. We connect with them.  We are better able to give them what they want, in a way that works for us.

That’s what Amazing Service is all about.

Other articles you might like:

How to Exceed Your Customer’s Expectations

Customer Service Training 101

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This article was written by:

Kevin Stirtz - who has written 621 posts on AmazingServiceGuy.com.

Kevin Stirtz is the Amazing Service Guy, a speaker and trainer who helps organizations of all kinds deliver Amazing Customer Service. His recent book: "More Loyal Customers" has won 5 star reviews at Amazon.com. Kevin lives in the Twin Cities (Minneapolis & St. Paul). More at: author's website.

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2 Responses to “Here’s a Great Way to Communicate with a Difficult Customer”

  1. Good point! I agree that it is so important to try and understand where the customer is coming from and acknowledge their point of view (regardless of whether or not we agree with it). It most often tends to be a win-win situation. The customer is satisfied and, even if you do not agree with them, a potentially negative situation is averted and the interaction with the customer (which could have escalated and cost more time) is completed quickly. Do you have any other tips for diffusing a tense customer situation?

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