Often business owners will focus on marketing to increase their sales without making sure the rest of their business is ready. I’ve heard it said that good marketing will help a good business get better and will help a bad business get worse. It’s true.
I’ve seen too many businesses that advertise aggressively and then don’t answer the phone when you call them. Or you stop by their location and they’re closed during normal business hours. Or you leave a message and you never get a return call. Or, you walk in their business and it’s still under construction.
Remember the old saying, you never get a second chance to make a first impression. So, before you spend any money on marketing, make sure your business is ready for all those new customers.
Other articles you might like:
- The Smart Marketing Formula – Part 2
- No one wants our business
- Make it easy for customers to leave
- 5 easy ways to improve customer service today
- Ask customers why they are leaving but don’t hold them hostage
