In my seminars and workshops a big topic is how to go the extra mile for our customers. Actually, it’s the first requirement of Amazing Service: “Give your customers what they want plus a little more.” And it can make a huge positive impact on your customer loyalty. When you go the extra mile, you give your customers a positive and memorable experience. So they remember, they tell others and they want to come back and repeat it ) or see what else you’ll do for them.
That’s why I like this video so much. Sure, it’s over the top (and unrealistic) but it’s entertaining and it makes you think. What COULD we do that would make our customers react like this customer did? How could we go the extra mile to thrill our customers?