Last week I was interviewed by Daniel Bortz, a writer for Entrepreneur.com. He asked my opinion on some things small businesses can do to keep their customers coming back.
The ideas in his article focused on tactics that most small businesses can do and can be made easier using technology tools. The suggestions centered on connecting with your customer and understanding what they want from you and your business. Our daily, routine interactions with customers give us opportunities to know them better and to communicate with them better.
But we have to make the effort. We have to pay attention. Bort’z’ article shares some specific ways to do that.
The article is a quick read but well worth it. You can see it here.
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