Is social media driving Shamrock Shake surge?
17 March 2010
In 2006, while writing an article for AllBusiness.com, I discovered Google had about 39,000 listings for the search: “Shamrock Shake”. Today, the same search throws us 877,000 possibilities. That’s like the city of Muskogee, Oklahoma, growing to the size of Detroit in four years. There are over 200 videos about these fun, minty shakes. Roughly 20,000 people [...]




